Trailblazer Award-winner: Matteo Ferralasco

​​AI Recipes for Hungry Designers

The strategic objectives were to showcase the potential of AI in graphic design and foster a collaborative environment between human creativity and AI capabilities. I achieved this by creating a printed booklet featuring innovative design recipes developed using ChatGPT and consistent photography only using Midjourney. This publication highlights the synergy between human designers and AI, demonstrating how AI can enhance and inspire creative work, thus positioning the series as a valuable resource for the design community.

Educator support: John Belisle, Michael Cober and Marga Lopez

 

Mother Hulda Speakeasy

The project aims to create a compelling visual identity and marketing strategy tailored to adventurous adults in Vancouver who seek exclusive and immersive nightlife experiences. It features a city-wide scavenger hunt with riddle-filled posters and QR codes, blending digital and physical interactions to ignite curiosity. The logo, depicting the enigmatic Mother Hulda with a key and a butterfly, symbolizes transformation and mystery, capturing the speakeasy’s allure and ensuring a memorable experience for all who enter.

Educator support: John Belisle

 

Sunset Stand

The project’s objective was to distinguish SUNSET STAND in a competitive market and embody the dynamic atmosphere of Sunset Beach. I achieved this by implementing a youthful, energetic colour palette and playful beach-themed doodles, evoking joy and nostalgia and through designing a custom typeface for its logo. These design elements enhanced visual appeal and functionally expressed the vibrant beach life, transforming SUNSET STAND into a must-visit burger-centric concession stand that reflects the true flavour and spirit of Vancouver’s beach culture.

Educator support: Jeff Harrison