Casa Del Rey Branding & Packaging

Ace Beverage Group

Toronto, ON

The in-house design team at Ace Beverage Group, a leading Canadian better-for-you alcoholic beverage company, was given an open-ended brief—to establish the story, positioning, branding and packaging for Casa Del Rey, a net-new, ready-to-drink tequila cocktail brand. Working on strategy and visual identity simultaneously resulted in a design solution rooted in real-world feasibility, striking a balance between aesthetics and functionality. Both the can and pack design prioritize refined messaging to ease consumer comprehension, a crucial guiding principle when entering the heavily saturated Canadian RTD market. The strong, tested brand base laid a foundation for success and future expansion, and has already garnered support and positive reactions from consumers and industry professionals. Casa Del Rey is the result of a network of in-house teams coming together with equal passion. The design is an homage to this experience, a refined yet effective visual solution that communicates the authentic commitment and passion to the Casa Del Rey brand—an idea, product and execution truly crafted in good taste.