70 Years of Design Campaign

B+H Architects

Toronto, ON

B+H’s 70 Years of Design campaign served as an opportunity to reflect on the evolution of the global design and consulting firm. It provided a platform to elevate brand awareness by showcasing its extensive portfolio of iconic projects completed worldwide over the last seven decades. The campaign was rooted in digital and social media content, with a logo and identity program that carried the campaign theme and culminated in graphic displays produced for end-of-year client and talent appreciation parties. The logo was created to suggest a retro feel with a modern interpretation, including a geometrical, minimalist design ethos and a black-and-white colour scheme that not only made it feel “old-school,” but also tied it back to B+H’s brand colours. The campaign resonated globally, engaging audiences across studios in Asia, the Middle East and the Americas. Bonds between B+H and their global community were strengthened through effective communication of B+H’s design expertise and the calibre of their talent. B+H continues to align with the design choices of the 70 Years of Design campaign by implementing a global brand refresh, further advancing the goals set forward by this initiative.