What Design Directors Know

Design directors each share the most important lessons they've learned during their careers.

What DO Design Directors Know? That is a BIG question. Simply put, Design Directors know A LOT. They have to. They are puzzle solvers, tastemakers and psychologists. Great Design Directors inspire teams to do brilliant work, while instilling clients with confidence in the design process. Design Directors care about the sketched details and the final execution. Design Directors are also always excited to share stories and insights into what they do and what they know. Join us for this discussion with experienced professionals who will each provide an insider's understanding of the joys and challenges of this integral role within any creative agency and what you need to know to achieve this position in your own creative career.

Presentations

Leading by Design: Perspectives on Balancing Big Ideas in a Small Studio presented by Elana Rudick RGD

As the Founder and Creative Director of Design Is Yummy, Elana shares her journey from graphic designer to studio owner, offering insights into the skills needed to run a successful design business. Whether you're aspiring to lead or already in the creative thick of it, this session will provide an honest look at what it takes to thrive as a creative director and business owner.

Differentiation— a path to success presented by Edmund Lam

Making an impact in a competitive field is all about having a unique offering. The path to becoming a successful creative, design and brand director has been about carving a unique space for your strengths.

1, 2, 3 for Design Innovation: Cross-Industry Insights presented by Camilo Sáenz
This talk explores how drawing from diverse industry experiences, client insights, and a well-rounded, diverse creative team can drive groundbreaking innovation. By integrating perspectives from various sectors and leveraging skill sets, teams can craft solutions that break creative boundaries and deliver meaningful impact.