Jan 04, 2022

What is Design Worth?

Blair Enns

About this video

Description

In this workshop, Blair leads an exploration of the many different ways to value design. Drawing on the principles in his book Pricing Creativity: A Guide to Profit Beyond the Billable Hour, Blair will lead a series of rapid-fire exercises that will help you rethink your own ideas of the value you bring to your clients and of what prices the market will bear.

Blair Enns

Blair is the author of The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. He lectures throughout the world on how creative professionals can win more business at higher prices and lower cost of sale. Blair also co-hosts, along with David C. Baker, the popular podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship.