Aug 17, 2017

Webinar: Hooked: How to Build Habit-Forming Products

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Presented by Nir Eyal

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us?

Nir Eyal, author of the best-selling book Hooked: How to Build Habit-Forming Products, explores strategies companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly, without depending on costly advertising or aggressive messaging.