Aug 05, 2026

We Must Make Our Own Opportunities

Samina Dagger Bhutta, Sean Davison

About this video

Description

Leading an in-house agency requires the art of seizing every opportunity—whether it’s a small project, an integrated campaign or a major event. Each moment is a chance to learn, prove value, showcase expertise and build trust. In this wild west AI landscape, these opportunities empower designers to enhance their capabilities, refine their craft and demonstrate their department’s pivotal role in driving business growth and innovation. Join Sean and Samina as they share their approach to running an in-house agency that inspires and elevates their team’s personal and professional growth while contributing to the success of their organization.

Samina Dagger Bhutta

Samina is an award-winning associate creative director and writer whose career has been built on a single belief: great storytelling doesn’t just reach people—it moves them. After years honing her craft at agencies including Grey Worldwide, Publicis and Organic where she shaped campaigns for Honda, Bank of America, and Bioré Skincare, Samina brought that agency-trained thinking into the in-house world. Now at IGM Financial, she puts that craft to work in financial services. Because the right story, told well, can make even the most complex idea feel like it was written just for you.

Sean Davison

Sean is an award‑winning executive creative director with nearly three decades of experience inspiring creative teams, strategically solving business challenges and turning curiosity into action. From Leo Burnett to Cossette to McCann, agencies big and small, his career spans some of the world’s leading brands, including Mastercard, General Motors, Coca‑Cola and McDonald’s. A trusted creative consultant and educator, Sean has taught ideation to national companies and continues to lecture on creativity, collaboration and perspective‑shifting. He believes opportunity isn’t something you wait for—it’s something you make—by staying curious.