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Nov 04, 2022

The Future of Experience Design

Gene Lee

About this video


The discipline of design has come a long way... and the term experience continues to evolve into focus areas including brand, customer, users and even employees. Join Gene as he shares his journey scaling experience design to help build brand loyalty and a strong employee culture.


Gene Lee

As Vice President at Autodesk, Gene leads a multidisciplinary team of customer experience (CX), user experience (UX), employee experience (EX), customer insights, and design operation professionals responsible for delivering a seamless digital customer experience. He is customer-obsessed, data and outcomes driven, systems oriented and focused on the various touch points across the entire end-2-end journey (both internally and externally). Gene partners closely with peers in strategy, product, marketing, engineering and customer support to help drive a culture of inclusive co-creation to benefit our customers and the business. Before Mailchimp, he led a global cross functional team at PlayStation where he was responsible for the product and service experiences across the game console, web, mobile and VR while driving towards a user-centred culture. He has also worked with Nickelodeon, Scholastic, Landor, YR and several other great brands leading user experience, branding, advertising and design.