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Nov 07, 2019

UX Meets MBA: A designer goes to business school by McLean Donnelly

McLean Donnelly presenting on stage

About this video


If great design can imbue customers with trust, why are designers so removed from product management and the larger business strategy? As a design executive with an MBA, I strive to bring both worlds together to create a new model in which creative and design align with overall business strategy and company vision to drive increased profitability and customer engagement.

After this talk you gain actionable skills to:
• Articulate the value of design in "business" terms
• Build strategic plans that include customer and business outcomes
• Teach designers or developers to use business metrics in their everyday work