Nov 02, 2018

Transforming Design Research into Meaningful Design

Ian Chalmers RGD, and Pivot Design Group Inc.

About this video

Description

Design is a differentiator. It can be a competitive advantage for designers, organizations and communities that know how to engage with and possess it. As designers, we work well with people but we often do not deeply and objectively understand the people we are designing for. What is the best approach to collect data to inform our design work? Design research can uncover actionable insights and help bring shape and form to abstract ideation. It is a movement against opinions and assumption-based reasoning that provides a space for better evidence-based design making.

Ian Chalmers RGD

Pivot Design Group Inc

Ian Chalmers is a design entrepreneur and principal of Pivot Design Group, an experienced design agency in Toronto. He’s also the driving force behind DesignMeets. This event platform promotes the sharing of information, ideas, and different points of view on critical design topics, and a founder of ARCTRN Group, an experimental initiative exploring the process of uncovering human stories and insights in data. With more than 25 years of experience in design and design research, Ian is acknowledged as a business leader, mentor, creative director, and solutions provider across Canada’s business landscape and in the academic community. His recent project work has focused on the healthcare vertical, applying people-centric design solutions for researchers, scientists, physicians, and institutions. Through DesignMeets, he has explored the relationship between design and topics such as climate change, artificial intelligence, and the circular economy. Ian is also a committed community member. He serves on the board of Pencils for Kids, a charity that provides scholarships, farming programs, and sewing programs for girls in a small community in Nigér, West Africa. He’s a former member of the Board of Directors of the Association of Registered Graphic Designers (RGD) and teaches service design at the George Brown School of Design. He is a graduate of the Design & Visual Communications Program at OCAD University.

Pivot Design Group Inc.

PIVOT is a strategic experience design agency in Toronto. We create exceptional digital products, innovative services and gratifying experiences that brighten people’s days and improve their lives.

PIVOT’s experience design is a mix of empathy, intuition and ideas. Our approach takes you further, exceeding client expectations by satisfying the needs of our users and growing their business value. Through our transformative Informed Design process, we partner with our clients and their users to co-design engaging experiences with the power to enrich people’s lives.