Nov 02, 2018

The Truth about Clients

Erin Sarofsky

About this video

Description

The one thing that connects all designers, no matter what medium or style, is that we all have clients. Because of the collaborative nature of the relationship, designers need to manage the experience in ways that allow us to produce artful work and make the client feel heard. Erin explores the not so subtle nuances of this vital relationship.

Erin Sarofsky

Erin got up the nerve to launch her own design-driven production studio in 2009 and hasn’t looked back since. Through forging deep relationships, she has had the opportunity to work with a Who’s Who list of top-level entertainment industry executives. She created the main titles for Community, Happy Endings, Animal Practice, and Marvel blockbusters Guardians of the Galaxy, Captain America: The Winter Soldier & Civil War and Ant-Man. Previously, Erin was Creative Director for Superfad in New York and Digital Kitchen in Chicago. She has led commercial projects for AT&T, American Express, Budweiser, Coca-Cola, Mike’s Hard Lemonade, McDonald’s, McGraw-Hill, PBS and X-Games, and main title projects for Dreamworks, Marvel, Paramount Pictures, Spyglass Productions, Touchstone Pictures and many others.