About this video
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How can clients communicate with creative professionals effectively and efficiently to save time (and money) – and get the results they want? Bonnie new book, Dear Client, redefines how we communicate and offers both those in the creative industry and those in the business world a how-to guide for successful collaboration. In an on-stage interview with Paddy Harrington RGD, Bonnie discusses: Why vision is not a group activity; What words you should avoid using while working with a creative; Why being upfront about your budget will save everyone time; What important steps to take before you sever a business relationship or part ways with a creative; and more.
Paddy Harrington RGD
Frontier
Paddy is a design innovator and storyteller who helps organizations discover and express their core purpose and long-term ambition. He is the founder of Frontier, a Design Office that collaborates with clients and creates strategic stories. He is also a member of WXO, a global network of experience leaders and practitioners who shape the future of human experience.
With nearly 20 years of experience in the design field and degrees in literature and architecture, Paddy has worked with diverse and influential clients, such as PepsiCo, Unilever, the Sacramento Kings, and the Holy City of Mecca. He is design strategist, an award-winning writer and filmmaker, and a frequent speaker at design conferences and universities. He is passionate about creating strategic stories that inspire, guide, and empower businesses, people, and the planet to thrive.
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