Dear Client - In Conversation with Bonnie Siegler
About this video
How can clients communicate with creative professionals effectively and efficiently to save time (and money) – and get the results they want? Bonnie new book, Dear Client, redefines how we communicate and offers both those in the creative industry and those in the business world a how-to guide for successful collaboration. In an on-stage interview with Paddy Harrington RGD, Bonnie discusses: Why vision is not a group activity; What words you should avoid using while working with a creative; Why being upfront about your budget will save everyone time; What important steps to take before you sever a business relationship or part ways with a creative; and more.