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Jan 04, 2022

Design & Film

Beth Li, Mark Colera, Erin Sarofsky
Image of many movie posters including Annie, Spy, Ghostbusters and What Men Want

About this video


Graphic designers and visual artists play a quietly crucial role in the film industry. They're working to bring a world to life in everything from on-set ephemera to opening credits to promotion. Join Beth Li, Erin Sarofsky and Mark Colera as they explore the behind-the-scenes world of graphic design for film.

The Ins Outs of Logo + Title design for Film by Beth Li, Art Director, Motion Designer Animator at Buddha Jones
Tune in as Beth walks you through her process for designing logos for film. She'll also provide a detailed breakdown of how the Ghostbusters: Answer the Call title sequence was created.

The Design Systems in your Favourite Films by Erin Sarofsky, Owner Executive Creative Director at Sarofsky Corp.
When you think of great design in films you typically think of your favorite main title sequence. That however, is often just the beginning of how design can influence the tone and vision of a film. Using our recent work on James Gunn, The Suicide Squad and the Russo brothers, Cherry, Erin shows how design systems can become a key element for a film.

This Is Not An Interface / One of These Things Is Not Like The Other by Mark Colera, Interactive Concept Product Designer
Interfaces in film and television have long been a source of fascination and inspiration to designers working in motion, interface, product design, as well as business people looking to bring fresh ideas to their product. However these interfaces, as cool as they look, are oftentimes not what they seem, at a glance. The wrong lessons are often taken away from what might look like fresh and progressive design but is serving a radically different purpose than usability.


Beth Li


Mark Colera


Erin Sarofsky