Lessons Learned from an (un)traditional think tank by Michelle Hopgood RGD
About this video
Subtitled: A 10-year reflection of Design as an Exploration of Research, Ideas and Communication
When you think of a traditional think tank, you likely think of a team of researchers alongside boring and academic verbiage that only a few can understand. In this talk, Michelle shares lessons she learned as an in-house designer in a think tank, enlightening thought leaders to the potential of design. Michelle describes how she uses design to help people understand academic research and explore complex ideas, as well as how she guides non-designers through the design process. She explains how to mindfully design for a family of brands, while keeping in mind the brand of the business school and the world-class university to which they are associated.