Nov 05, 2019

Lessons Learned from an (un)traditional think tank

Michelle Hopgood RGD, Hopgood Creative

About this video

Description

Subtitled: A 10-year reflection of Design as an Exploration of Research, Ideas and Communication

When you think of a traditional think tank, you likely think of a team of researchers alongside boring and academic verbiage that only a few can understand. In this talk, Michelle shares lessons she learned as an in-house designer in a think tank, enlightening thought leaders to the potential of design. Michelle describes how she uses design to help people understand academic research and explore complex ideas, as well as how she guides non-designers through the design process. She explains how to mindfully design for a family of brands, while keeping in mind the brand of the business school and the world-class university to which they are associated.

Michelle Hopgood RGD

Hopgood Creative

Michelle is Founder, Creative Designer and Information Specialist at Hopgood Creative. She helps researchers, academics and thinkers use the power of design to explain complex ideas. With over 15 years of experience in design, information, knowledge and information management, Michelle brings a unique perspective to clients and business. Michelle was a Design Educator at Seneca College teaching information design. She holds a diploma from Sault College, a Bachelor of Design from OCAD University, and a Master of Information from the University of Toronto. Michelle was a recipient of RGD’s In-House Design Awards 2016 and a speaker at DesignThinkers TO 2019. She has an unshakeable commitment to making complex ideas beautiful to help her clients get media attention, teach courses and reach a wide audience.