Simple Works by Susanna Nygren Barrett
About this video
Scandinavian design is often confused with minimalism, but it is truly more about a focus, expressing the core essence of an idea in a simple and powerful way. Sharing the values of simplicity, clarity and purpose, Susanna practices these approaches at her Stockholm-based design firm. In this talk, she describes the design climate in Sweden, explains how to combine the functional with the beautiful, and explains why modernism is still so exciting to her. Join Susanna as she discusses how ideas are developed at The Studio and the criteria that guides their work. She presents project case studies to show how she balances the commercial with the creative and the logical with the emotional to achieve relevance.