Jan 05, 2026

The Economy of Fun

PUPILA Design Studio, Costa Rica

About this video

Description

The self-initiated projects created at PUPILA may or may not generate revenue, but they always bring happiness, connections and inspiration. In this talk, PUPILA's founders share their experiences turning their creative dreams into reality: from organizing creative festivals to founding their own coffee roaster, to creating collaborative design projects involving the global design community to researching Latin American designers to publish books showcasing their immense and diverse work. Join PUPILA as they reveal how these projects not only impacted the people and communities that benefited from them, but also how they changed PUPILA itself.

PUPILA Design Studio, Costa Rica

Founded in Costa Rica in 2010, over its not-so-short existence, the studio has carried out branding, packaging and editorial projects for clients in over 24 countries. Although they enjoy developing design solutions for their clientele, it's the independently generated projects that fill the team's soul, from assembling the largest multidisciplinary creative festival in America (the continent), to founding and scaling a specialty coffee brand with unique flavors and packaging; or from making globally renowned creatives play football or sing karaoke, to researching and showcasing Latin America's emerging design talent made by women. PUPILA is capable of solving problems of many kinds, except those of love.