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A strong brand identity is an integral part of any new product launch, often as important as the product itself. However, with the prohibitive cost of top tier branding talent, start-ups are turning to brand agency partnerships. Diti presents case studies of partnerships that have benefited both her agency and the client and the in’s and out’s of how and why it worked.
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Julian Brown RGD, Jennifer Taback RGD, Rahul Bhogal RGD
Josh McInerney RGD
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