Dec 09, 2025

Take Risks in Teaching, Get Rewards

Rafael Peixoto Ferreira RGD, Mohawk College

About this video

Description

What happens when educators dare to break the rules? Rafael shares how shaking up conventional teaching methods can spark creativity, ignite student engagement and even lead to top-tier industry recognition. From redesigning assignments to rethinking an entire program, he shows how taking smart risks transformed Mohawk College’s Advertising Program into one of Canada’s best, with students winning globally competitive awards. This session is full of stories, insights and practical ideas for making learning immersive, dynamic and meaningful. Attendees will leave inspired to challenge the status quo, experiment with new approaches in the classroom and discover how bold moves in education can pay off in unexpected and exciting ways.

Rafael Peixoto Ferreira RGD

Mohawk College

Researcher in the application of AI within the Creative Industries, with over 35 years of experience across Advertising and Design, and over three decades teaching in higher education in Brazil and Canada. A passionate educator in both Advertising and Graphic Design programs, known for delivering experiential, dynamic learning focused on Art Direction, Typography, Strategic Planning, and Portfolio Development, primarily at Mohawk College’s nationally recognized, award-winning Advertising Program.