Feb 05, 2020

Startups and Designers - Lessons Learned

Kaye Puhlmann

With over 20 years of experience leading product, UX and design teams, Kaye co-founded Storybird.com, a publishing and writing platform and leader in the online English Language Arts space. She has worked primarily on product, design, growth, strategy, analytics and student and child privacy policy spanning three continents. With a user base growing 10 to 40% annually to 10 million members. During that time, she optimized the onboarding, email messaging, rewards/badging/coinage systems and engagement loops with students, teachers and parents. She also oversaw the design and implementation of the brand identity, and worked closely with the development team to overhaul the commerce, analytics and community moderation platforms. Her business partner and I successfully exited Storybird in 2017. Prior to Storybird, She was a Vice President at Critical Mass and led design for Citibank USA and Citigroup for seven years along with at team of 50 creatives spanning the globe. She also spent several years in Vancouver as a Creative Director with Blast Radius, leading design for Nintendo in North America, as well as other gaming and electronics companies on the West Coast.