Jan 30, 2025

Using AI Tools to Automate and Innovate

David Iscove

About this video

Description

In the demanding landscape of content requirements managed by in-house creative agencies, designers are uniquely positioned to leverage generative artificial intelligence. Their deep integration with brand identity and close ties to marketing objectives allow them to use AI not just for automating mundane tasks but also for creating innovative design solutions that resonate deeply with audiences. This presentation will explore how AI tools can enhance aesthetic outputs and streamline processes, tailored specifically to corporate environments. We'll also cover essential considerations for accessing and utilizing these transformative technologies, including navigating corporate policies and ensuring alignment with brand consistency and marketing strategies.

David Iscove

David is an influencer in the adoption of cutting-edge creative application solutions related to enterprise-scale new media production and consumer engagement. David believes in empowering creatives by providing the right tools for each job and avoiding compromise. To accomplish this, David has focused his career on system integration design, automation and data architecture improvements - the heavy lifting behind the scenes which, if performed correctly, enable simplicity on the front end for creatives to do what they do best...be creative! An expert in high-volume, large-collection Digital Asset Management, David has managed asset properties in the video game industry for market-leader Activision (for whom he produced and managed content for the Guitar Hero franchise: 25+ million units sold) and the recording industry as Director of Archives for Capitol Records through which he helped improve the label’s valuation towards sale to Universal Music Group. As an advisor, David has helped multiple Fortune 500 companies improve their creative production processes so that stakeholders can access, collaborate and push content to market no matter where on the planet and on what device they may be at any given moment.