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Nov 11, 2010

Designing Obama

Scott Thomas (aka SimpleScott)

About this video


All too often, discussions of analytics, clickthrough rates and search engine optimization cloud the important truth that online campaigns and communities are for human beings. Scott explains how to design online communities that resonate and motivate. Scott will chronicle graphics within the Obama campaign as well as grass roots movements going on across the country, as outlined in his new book Designing Obama.


Scott Thomas (aka SimpleScott)

From products to websites, Scott works to simplify the experience of use through design. In 2007, Scott was invited to join the New Media team at Obama for America. The chance encounter led to Scott becoming Design Director of the historic Obama Presidential campaign. He is currently writing a book that explains how an obscure senator rose to the highest office in the land and celebrity status with the aid of branding and design. Scott plans to continue designing for social causes that might just someday change the world.