Seeking Truth: From one-size-fits-all to tailored magic
Grace Hwang
About this video
Description
Designers often face the challenge of crafting a single solution to rule them all, aiming for the “broadest market reach". But how do we ensure this quest for scale doesn’t stifle the possibilities that lie in diverse perspectives and unexpected sources of inspiration? Join Grace on an engaging journey into the evolution of product innovation. Drawing on pioneering methods from the Stanford Design Program and showcasing insights from her work at Microsoft, Grace reveals how integrating a broader spectrum of data and perspectives can lead to more personalized and impactful solutions. Be prepared to pique your curiosity and explore how expanding our design approach can foster well-suited and inclusive products that resonate deeply with every individual.
Grace Hwang
Grace believes in the power of human-centred design to cultivate positive change in people, systems and society. Grace’s experience includes leading global teams of industrial designers, UX and technical designers, artists and researchers to imagine and bring to life a future where technology adapts to people to improve their lives—products and platforms for the current and next generation of computing, with a commitment to ethically-responsible and inclusive design. Prior to Microsoft, Grace led Product and Marketing Design at Pivot Health (originally Carrot), a digital health start-up integrating behavioral science, quantified self and human coaching to help empower people to take control of their health. Grace's passion for health and well-being was fueled over the course of her 12-year tenure at design and innovation firm IDEO, where she led the Health and Well-being practice. She holds multiple patents and was named one of Fast Company's 100 Most Creative People in 2021. In addition to her professional work, Grace has taught design thinking to students of engineering, business, psychology and medicine at academic institutions that include Stanford University School of Medicine and CCA.
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