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Colour is deeply ingrained into our lives and affects our experience of the world greatly. It can improve an individual’s experience of their environment, and has the powerful ability to connect people to a brand or vision. Colour shapes our ideas, feelings and associations. But, not only do we perceive colours differently from each other, we also use colours in multiple ways across cultures.
This presentation invites you to challenge these differences. Why, for example, in North America do we tend toward colour-deprived design in both private and public spaces? What impacts could we make if we leveraged colour in a more fulsome way? Especially in a city as diverse as Toronto, where many people come from cultures that use richer hues more liberally, why are we shying away from bolder colours in favour of a more neutral palette? Udo will explain how we can use colour to its full potential, drawing from best practice examples in design. He will also show how it has been used as a powerful tool along with light, pattern and material to brighten community areas such as the new Weston Common or Daniels Spectrum in Regent Park, or to transform traditionally sterile spaces such as recreational centres or medical facilities.
Overall, this presentation will challenge attendees to look beyond the neutral colour palette and introduce bigger and brighter colours into their work.
Udo Schliemann RGD
Udo Schliemann RGD RCA graduated from the Technical College for Design in Würzburg in 1982 and began his career at Stankowski+Duschek in Stuttgart. In 1999, he joined Gottschalk+Ash International in Toronto, contributing until 2011, before serving as Principal Creative Director at Entro until 2025.
His career spans more than 40 years, blending free and applied art to create corporate work infused with artistry. His projects focus on simplicity, geometric composition and the emotional resonance of colour.
Udo has received numerous international awards, including Red Dot, SEGD, Applied Arts and RGD Awards and in 2017 became a member of the Royal Canadian Academy of Arts.
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