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In a world where sustainability is no longer a trend but a necessity, designers play a critical role in shaping brands that stand for environmental responsibility. However, the line between authentic sustainability and greenwashing can be thin—and crossing it can harm a brand’s reputation. In this insightful webinar, you'll learn how to craft honest, impactful narratives around sustainability through design. From visual storytelling to messaging strategies, we’ll explore how to create green brands that resonate with today’s environmentally conscious consumers. This WEBINAR will empower designers to make a real difference—without compromising integrity or trust.
Takeaways
1. Recognizing and avoiding greenwashing traps.
2. Highlighting sustainability through design choices.
Amelia Nash is a Canadian-born designer, brand strategist, and creative director based in New York City. With over 15 years of experience, she builds bold, sustainable brands that inspire, educate, and connect, pairing creativity with data-driven insight to turn ideas into memorable visual narratives. She is Director of Operations for the School of Visual Arts' Masters in Branding program and a Senior Staff Writer at PRINT Magazine, where she covers branding, culture and design. A certified RGD member, she serves as Secretary on its Board of Directors and co-chairs its Education Committee. She also sits on the AIGA NY Board of Directors, empowering designers through its Education Workgroup.
Amelia's work has been recognized with multiple accolades, including the prestigious Best in Show for Best Visual Appeal - Aesthetics at the 2024 w3 Awards. Her dedication to open, equitable design practices and her passion for collaboration drive her to uncover the extraordinary in every detail. Beyond her professional endeavours, Amelia’s boundless curiosity fuels her fascination with a myriad of things, from seeking the perfect gin and tonic to immersing herself in colour swatches and finding inspiration in the intricate details of the world around her, including being a proud pet mama to her Flemish Giant rabbit, Kona.
To explore her latest articles, visit PRINT Magazine. For more about her work and to connect, visit her website.
