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Nov 27, 2013

Creativity = Strategy

Bruce Nussbaum

About this video


In a volatile world, creativity = strategy. Five creative competencies every manager needs to know:

1. Framing: We’ve all heard about the power of storytelling, but creative managers understand that actively framing--and reframing--their stories is a much more powerful tool for transforming businesses, and entire industries.

2. Knowledge Mining: There are other ways of gaining knowledge than 10,000 hours of practice. Connecting unrelated bits of knowledge, revitalizing classic ideas with new technology, and digging deep into what we already know as members of a culture, community or generation are strategies to keep your business on the cutting edge.

3. Serious Play beats traditional problem-solving when it comes to engaging customers and building a community. Managers love to talk about "failing fast and often" but why call it “failure” at all?

4. Making: We've spent decades thinking, strategizing, and focusing on user experience. But now that we’re witnessing a growing demand for local goods as well as breakthroughs in 3D printing technology, making should be a key aspect of every company’s strategy.

5. Pivoting is the process of taking new ideas and scaling them into actual creations. Is your business equipped to take your ideas to the next level?


Bruce Nussbaum

Bruce blogs, tweets and writes on innovation, design thinking and creativity. The former assistant managing editor for Business Week is a Professor of Innovation and Design at Parsons New School of Design. In his new book, Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire, Bruce explores what he calls a “new type of literacy,” in which creativity is the key to success in nearly any field.