Discussion: The Conscious Creative with Kelly Small RGD

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Book Club Recap
The virtual RGD Book Club had its third meeting in May, which highlighted the book of the month, The Conscious Creative: Practical Ethics for Purposeful Work by Kelly Small RGD, an actionable guide that shares mindfulness and practical ethics for any creative professional who wants to make a living without selling their soul.

Our author's discussion with Kelly was insightful, as they mentioned that it can be difficult to live according to our values in a complicated world. As most of us know, we are currently in a time where capitalism seems most unforgiving but the need for paying work remains high, especially with freelancing on the rise. Our Book Club members all shared how it is important to learn how designers can be more mindful and intentional about our impact, whether that’s personal, social, economic, and/or environmental.

As designers, we can all admit that we have complicity in problematic systems and encourage each other to take on the responsibility of letting our own conscience guide our decisions.

Kelly Small RGD

Intents & Purposes

Kelly Small is the founder of Intents & Purposes, author of The Conscious Creative, and an award-winning creative director with more than 20 years leading branding, campaigns, and communications for organizations including CARE Canada, Doctors Without Borders, Oxfam, Plan International Canada, The Body Shop, World Animal Protection, and World Vision. After beginning their career in commercial advertising, Kelly founded Intents & Purposes to bring the same strategic rigour and creative ambition to purpose-driven organizations while championing a more responsible approach to creative practice. Their research into ethics and responsible practice earned the Governor General’s Gold Medal following completion of a Master of Design at Emily Carr University. Kelly has served as a juror for The One Club, the Marketing Awards, and RGD, and has contributed as a design educator, researcher, mentor, and speaker.

Tags

• Social Good Design
• Diversity & Inclusion