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May 02, 2017

Remaking the Making Company

Maria Giudice

About this video


Not that long ago new technologies were magical, and we were so happy when they just worked. Today we expect much more; we assume, demand even, that digital experiences don’t just work really well but are simple, intuitive and fun to use. This means companies need to stop thinking about technology to consider the holistic experiences of their customers. In 2015, Maria joined Autodesk as design leader and change agent, to help transform the 34-year-old company from one that was technology-centred to one that is experience-centred. In this talk Maria, shares her work in progress and some of the lessons she’s learned along the way.


Maria Giudice

Innovator, artist, protagonist and positive provocateur, Maria has pursued a vision of intelligent, elegant, people-centred design throughout her professional life. Her grasp of the pragmatic, the authentic and the essential have kept her at the forefront of design and business for over 25 years. Under Maria’s leadership, Hot Studio, the experience design firm she founded in 1997, grew into a full-service creative agency with an impressive list of Fortune 500 clients. In 2013, Facebook acquired the talent behind Hot Studio. In 2015, Maria joined Autodesk as VP, Experience Design. Maria is author of Rise of the DEO: Leadership by Design, among other books, and serves as an adjunct professor and trustee at California College of the Arts.