Not Another Advertising Funeral by Zeynep Orbay
About this video
Zeynep outlines what she feels keeps brands alive today and outlines what it means for a brand to have a POV.
Zeynep Orbay, Creative Director at Wieden + Kennedy
After getting her undergraduate degree in graphic design at Bilkent University in Ankara, Turkey, Zeynep pursued a master degree in graphic design at the School of Visual Arts as a Fulbright Scholar. She graduated with Paula Rhodes Award for Exceptional Achievement in Design. After interning with Milton Glaser and Paula Scher, she worked as a designer for the New York City Ballet and as an art director at McCann Erickson NY. She then worked at TBWA Istanbul as a senior art director for four years before moving to Amsterdam. She has been in Amsterdam for 6 years, producing work for Nike, Facebook and Montblanc. She has won many national and international awards including Cannes Lions, One Show, DAD, Eurobest and a Grand Prix in the design category.