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Jan 04, 2022

Not Another Advertising Funeral

Zeynep Orbay
Photo of presenter Zeynep Orbay

About this video


Zeynep outlines what she feels keeps brands alive today and outlines what it means for a brand to have a POV.


Zeynep Orbay

After getting her undergraduate degree in graphic design at Bilkent University in Ankara, Turkey, Zeynep pursued a master degree in graphic design at the School of Visual Arts as a Fulbright Scholar. She graduated with Paula Rhodes Award for Exceptional Achievement in Design. After interning with Milton Glaser and Paula Scher, she worked as a designer for the New York City Ballet and as an art director at McCann Erickson NY. She then worked at TBWA Istanbul as a senior art director for four years before moving to Amsterdam. She has been in Amsterdam for 6 years, producing work for Nike, Facebook and Montblanc. She has won many national and international awards including Cannes Lions, One Show, DAD, Eurobest and a Grand Prix in the design category.