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May 29, 2024

Know the Rules, and Break Them

Irene Pereyra

About this video


In the early 2000s, there was widespread consensus that users preferred the Internet to have familiar, standardized interfaces. This trend led to a uniformity in interface design, which has made the entire Internet boring and visually similar. But times have changed. Today's users are more sophisticated, and interaction patterns and design styles have seen a significant evolution. Moving away from the 'one-size-fits-all' approach leads to increased user engagement and interest. Join Irene to learn how you can embrace the unconventional in interface design, and make the Internet weird again.


Irene Pereyra

Irene Pereyra is the co-founder of the interaction design studio "Anton & Irene". She has created interactive experiences for a large variety of clients and projects, including the digital redesign of the Met Museum and M+ Museum, the American newspaper USAToday, the artist Shantell Martin, the Austrian lighting company Zumtobel and a survey in collaboration with SPACE10/IKEA about the future of communal living. The studio also spends 3 months a year on self-initiated design projects.