Designing for Hip Hop Culture by Cey Adams
About this video
What does it mean to design for a culture that has made its mark on everything from fashion, to cars, to sneakers, to fine art? Cey shares learnings from a career journey that started in the downtown New York City graffiti movement and led to the role of Creative Director of Def Jam Recordings, where he created visual identities, album covers, logos and advertising campaigns for Run DMC, Beastie Boys, LL Cool J, Public Enemy, Notorious B.I.G., Maroon 5 and Jay-Z. Join Cey as he explores the evolution of hip-hop as a visual phenomenon and shares his approach for interpreting pop culture, community issues, race and gender relations through his work.