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Jan 27, 2020

Human-Centered Practice & Process - The Essential Fusion of Culture and Design

Justin Dauer

About this video


Mobile First? In reality, it's *humans* first. We cannot preach outwardly about empathy for those we're designing for (re: human beings) if as designers, researchers, architects, developers (and on and on) we're not supporting each other. The notion of being human-centred has an innate synergy between design process (and ultimate product) and office culture (and empathetic interactions). To the benefit of both dynamics, those touch points are identifiable exploitable.

A "human-centred mindset" means people are at the center of everything in a business: empathy and compassion guide our hand across personnel, process, and product. Creating with compassion in an environment fueled by compassion means we never lose sight of what it's all about: people. Beyond functioning in this manner because "it's the right thing to do", quality of work, loyalty internally (team) and externally (users), and product innovation are all benefits to reap.

Join Justin as he demonstrates how putting humans first — in our design process *and* in the workplace — yields a successful end product and an endless fountain of inspiration. Across quality of work, quality of culture, and quality of life, the result is nothing short of product and industry transformation.

- Identify and leverage human-centred approaches that support both office culture and design process
- Infuse tangible inspiration back into your digital work
- Pause with intent (slow down for quality and connection)
- Function with humility, removing creativity-inhibiting ego from culture and process


Justin Dauer

Justin is a multi-faceted, multi-pierced, multi-tattooed designer, author, speaker and Vice President of Human-Centered Design Development for bswift. He wrote the celebrated book Cultivating a Creative Culture, speaks internationally on culture and design. With Josef Müller-Brockmann and user advocacy claiming equal parts of his creative heart since graduating The School of the Art Institute of Chicago, he's immersed himself in tangible and digital media over the past 20 years. As a perpetual student of human-centered design, observation, and creative process, Justin builds teams and cultivates cultures around the perspectives and skill sets we already use in our daily work: empathy, objectivity, and creativity.