Defying The Conventions of Creative Expression
Shaun Loftman
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In a world crying out for change, how will creativity help us to signal new directions in finding design inspiration and design connections. After many recent global events, Shaun believes most of us might consider that a reset is necessary to address the collective and individual challenges that we are experiencing as an international design community. In this talk you will learn about different ways to activate new creative thinking to solve some familiar problems. Join Shaun to engage with methods of sensory level branding. You will take away a feeling of what the next generation of brand design could look and feel like in the quest to defy the norms and the constraints placed on creativity.
Shaun Loftman
Executive Creative Director, CEEMEA at Landor Fitch, Shaun drives the overall creative vision across the CEEMEA region. He leads brand transformation programs for a variety of commercial and corporate clients across categories and sectors including packaging, destination branding, financial, energy and retail. With over 25 years' experience, Shaun specialises in creative strategy, brand positioning, identity, brand architecture, visual and experiential expression, with recent hero launches including sustainable luxury hospitality, DXB, Saudi Space Commission and Azerbaijan nation branding.
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