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Nov 04, 2022

How to Transition from a Side Business to a Full-Scale Practice

Jolene Delisle

About this video


Jolene worked full-time while beginning to build her creative agency, The Working Assembly,... and even grossed over 1M in revenue while still operating it as a side hustle. Join Jolene as she shares the highs and lows of taking a fun freelance practice and scaling it to a full-time funded business.

Key takeaways:
- Recognize when to contract, hire and grow a team
- Understand how to build relationships and resilience
- Learn how to ditch imposter syndrome and embrace the unknown
- Know when to design, when to lead and when to get out of your own way


Jolene Delisle

After being born into homelessness and driven by the hardships endured in her formative years, Jolene is inspired to work with values-driven organizations and clients she can positively impact. Jolene founded her branding and creative agency, The Working Assembly in 2017. Since then, she's been committed to working with female founders, empowering minority entrepreneurs and bridging the gender gap in tech and creativity. Currently, clients of The Working Assembly include fast growth startups including Rent the Runway, Compass, Zola, Lyft and Klarna, cultural institutions like NYC Tourism and NYC Pride and established brands like Evian and MassMutual. Since the agency's inception, the team has grown to 35+ and the company has tripled revenue every year.