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May 29, 2024

How the Use of Generative AI Streamlined My Creative Process

Tomasz Opasinski

About this video


Join Tomasz to explore what happened when he turned to a completely generative workflow to design a poster. With more than 20 years of experience in the design field, most of them spent designing posters for the entertainment advertising industry, Tomasz’s creative process is both established and effective. Tomasz shares what he learned when he brought Adobe Firefly into his design process. He’ll share what he learned using generative AI and share how you might adapt your process to add generative AI to your creative tool box. 


Tomasz Opasinski

As part of the Machine Intelligence and New Technologies team at Adobe, Tomasz explores concepts, systems and creative approaches not yet widely available to help shape the future of innovative tools and solutions for complex technologies using advancements in Artificial Intelligence and Machine Learning. Previously, Tomasz worked on the creative side of entertainment advertising for over 20 years. He’s been a participant, winner and juror of numerous national and international competitions and is an active member of the design community as a speaker, a mentor, and an instructor.