Aug 05, 2026

Find Your Weird. Find Your Power.

Robert Smith RGD, Greenmelon Inc

About this video

Description

In an echo chamber, creativity doesn’t grow—it just repeats. To thrive as a designer, you need more than just a screen; you need friction, feedback and the spark of outside opinions. Whether you are a department of one or part of a siloed team, your own defaults can quickly become your biggest bottleneck. In this interactive session, Robert provides the blueprint for breaking the silence, finding your “weird” and building a community of critique that pushes you beyond your comfort zone.

Through a hands-on exercise, Robert helps you identify your designer personality type and partner with your “creative opposite” to tackle real-world problems. You’ll walk away with a strategy for building your own “creative board of directors,” learning how to communicate across personality types and adopting the traits needed to sharpen both your solo craft and your collaborative impact.

Robert Smith RGD

Greenmelon Inc

Hi, I’m Robert, a coach, creative director, professor, author, and speaker with 30+ years in the creative industry. I’ve led major branding projects, taught at multiple colleges, and mentored hundreds of creatives. I’m the Chief Creative Officer at Greenmelon, the Chief Thinking Officer at Think Smith, and the author of Stop Looking for Zebras and Stop Looking for Zebras, and Do the Work!