The Art of the Encore: Reinventing iconic branding
Margaret Lee
About this video
Description
How do you keep an iconic brand fresh year after year—without losing what makes it recognizable? As Head of Brand & Marketing at the Toronto International Film Festival, Margaret faces this challenge annually, balancing reinvention with brand consistency. In this talk, she shares the creative process behind developing a distinct identity each year and explains how to creatively transform a brand’s look, feel and messaging without losing its essence. Using real-world examples, Margaret shares insights on evolving a brand while staying true to its core identity.
Margaret Lee
Tag
Related
Forest Young
Glenn John Arnowitz
Sponsored
