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Jul 08, 2023

Equality by Design — Cultural Impact Through Creative Leadership by Greg Hoffman

Greg Hoffman

About this video


For over 27 years, Greg held various marketing, design and innovation leadership roles at NIKE, including time as the brand CMO. In his most recent role as NIKE VP of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand.

Greg oversaw NIKE brand communications and experiences, solidifying its position as one of the preeminent brand storytellers of the modern era and the leading innovator in digital and physical brand experiences. Through his leadership, Nike drove themes of equality, sustainability and empowerment through sport in some of its most significant brand communications. That work was, in part, driven by his role on the Advisory Board of the NIKE Black Employee Network and as a member of the NIKE Foundation Board of Directors.

In 2015, Fast Company named him one of the Most Creative People in Business. He also been recognized through Business Insider 50 Most Innovative CMOs and AdAge Power Players annual lists. Today as founder and principle of Modern Arena, Greg advises Fortune 500 brands, startups and non-profits in creating brand strength and social impact. He earned a Bachelor of Fine Arts from Minneapolis College of Art and Design and today is a member of their Board of Trustees.


Greg Hoffman