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May 02, 2019

Doo-Doo: How to Change a Crazy World with Design by Hans Thiessen RGD

Hans Thiessen presenting on stage

About this video


Doo-Doo. Humorous shorthand for a powerful way of using design to overcome growing global challenges: proactively ('do'something about it!) and aimed directly at resistance (get into 'doo-doo'!). Sharing three lightning fast case studies – from auto-tweeting Trump every time an American dies from gun violence to flipping the fast food industry on its head – Hans demonstrates how Rethink uses this approach to not only help clients overcome crazy obstacles, but to have a positive impact in the world too. Yes, you'll laugh along the way, but ultimately you'll leave feeling empowered to overcome any challenge with design.