Dec 15, 2012

Digital Branding: Actions speak louder than...

Andy Pratt

About this video

Description

Your brand is more than how you look: it’s what you do. In the 21st century, a brand’s personality is defined by digital interaction as much as by its core values, attributes and visual identity. Because of this, designers have new opportunities and responsibilities in this realm. Andy discusses how branding has evolved to incorporate interactive experiences that add functionality to graphic identity.

Andy Pratt

Andy has created award-winning interactive experiences for some of the largest brands in the world, including the Smithsonian Institution, Sesame Workshop, Cartoon Network, Wenner Media, HarperCollins, Lego and Turner Broadcasting. Andy is co-founder of Pricetaghq.com, an online quoting tool for digital agencies. He is also a professor in the MFA program “Designer as Entrepreneur” at the School of Visual Arts and is co-author of Interactive Design: An Introduction to the Theory and Application of User-Centered Design.