Nov 02, 2018

Can you handle the truth? by Bruno Maag

About this video

Description

Type and typography are the tools to visualize language and communicate concisely. Within the context of a brand, type is the lead support for other brand elements to shine. Too often, branding agencies take a narrow view of type, ignoring the wealth of typographic form that is available or becoming blinkered by fashion trends. The correct choice of typeface, and its application, depends on a variety of factors, not exclusively the aesthetic. Bruno shows examples from his practice to illustrate how the right typeface enhances a brand communication with its audience, across diverse media.