Skip to main content
Nov 02, 2011

Designing Change

Deborah Adler

About this video


Deborah believes that achieving meaningful innovation requires a deep understanding of the people at the heart of your designs, and the changing world that surrounds them. It is through these insights that she reveals how creating the right experience for people can have a positive and lasting impact on the quality of their lives.


Deborah Adler

Motivated by a desire to make lives easier and safer, Deborah Adler delivers new directions in products, packaging, identity and information systems. She innovates her own projects and pioneers design solutions for such clients as Medline Industries and Johnson & Johnson. Prior to founding her firm, she designed a comprehensive system for packaging prescription medicine, which resulted in a completely reinvented pharmacy experience. She brought this innovation to Target, and together they developed the ClearRx system.