Nov 07, 2019

Design Management: An Alternative View

Natasha Jen

About this video

Description

Creativity. Future-proof. Empathy. Analytical Leadership. Cross-functional. Data. End-users. Design Value. Value of Design. Design Thinking. Design Metrics. The list goes on and on. In a time where design has entered the mainstream business management domain, the understanding of design has never been more blurry, yet more one-dimensional than ever. In this talk, Jen provides a different view on design through unpacking the problems with some of the common, emerging beliefs on managing design. Jen will also talk about the architecture of a design organization through the business model of Pentagram, and why traditional pyramid-based structure can limit creativity and the value of design.

Natasha Jen