Creating Persuasive Interactions: The alchemy of content and design by Jeff Swystun

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Description

We are all tired of the 'what is more important?' discussion between content and design. The two cannot be adversaries in business communications when the ultimate goal is to sell. And arguably, the most compelling and successful work comes from an alchemy that takes place between them. But while it is not possible to capture that magic on each and every effort, there are conditions and a process that can remove common barriers to success. Jeff will introduce this framework and the notion of "Persuasive Interactions" which is the goal of compelling content married with delightful design

About Jeff Swystun

Jeff helps companies and brands grow their influence and value. He acts as an interim CMO, advises on brand & marketing strategy, and assists VCs and Private Equity to position investments for funding and acquisition. Previous to establishing his consultancy, Jeff was Chief Communications Officer at DDB Worldwide. Prior he was Global Director of Marketing and Innovation at Interbrand and held senior leadership roles at Assante, Pollard Banknote, and Price Waterhouse.

A prolific speaker and writer, Jeff has spoken at over 90 conferences in over 25 countries. He is the editor of The Brand Glossary (now in 4 languages), The Brand Marketers Report, Best Global Brands, Best Canadian Brands, author of many papers including Brand Consistency, Catalysts for Branding, and Global Branding. He is quoted in The Wall Street Journal, Newsweek, Advertising Age, Fast Company, BusinessWeek, BrandWeek, Marketing, Rolling Stone, and Managing Intellectual Property.

Jeff has appeared on CNBC, ABC, NBC, CNN, CTV, CBC and BBC television and radio. CNBC refers to him as a “marketing maven” and both Nightly Business Report and the Business News Network call him a “branding guru”.

For more information, visit Jeff's website, or follow Jeff on Twitter @jeffswystun

Tags

• Creativity
• Business