Building & Managing an Empowered Internal Creative Team by Stephen Gates
About this video
Companies want creativity and design like never before, but very few of their internal creative teams have been empowered to take advantage of this demand. Join Stephen as he shares what he has learned leading successful and empowered client-side teams for 10+ years at Starwood Hotels and Citi. He explains how to move your in-house team from an overlooked commodity to a critical asset and how to capitalize on the real value your in-house creative team brings to your company. Understand the internal and external processes your teams need to be successful and how to effectively invest in strategic relationships and in your team.