Building a Business That Thrives: Practical Lessons for Creative Entrepreneurs

About this video

Description

This webinar will explore the building blocks of a thriving creative business, offering actionable insights and relatable examples tailored to emerging entrepreneurs. We will start by establishing the foundation of a strong business, including the importance of defining your “why,” identifying your target audience and crafting a value proposition that sets you apart. We’ll dive into branding, exploring how authenticity and storytelling can make your brand more relatable and impactful. 

This webinar will address practical strategies for sustainable growth, such as confidently pricing, managing multiple income streams and balancing creativity with business responsibilities. Attendees will gain a realistic understanding of entrepreneurship, including navigating common challenges like self-doubt, rejection and slow periods. Through interactive moments, participants will reflect on their strengths and brainstorm opportunities to expand their creative practice. Whether you’re just starting out or looking to refine your approach, this session will give you the tools, confidence and mindset to take your creative business to the next level. Join us for an empowering conversation packed with practical advice, inspiring stories and strategies you can implement immediately.

Andrea Rodriguez RGD

Andreacataro Creative Services

Andrea Rodriguez RGD I’m a passionate designer, art director, and muralist based in Toronto with over 13 years of experience. My design philosophy is rooted in creating purposeful solutions that communicate a meaningful message. I combine a keen respect for typography and the grid with a focus on concept development and visual storytelling—ensuring each piece not only looks compelling but also serves a clear purpose. My work spans editorial (illustration & layout), lettering, and digital campaigns, with a special commitment to collaborating with not-for-profit organizations that support women, minorities, and marginalized groups. Educated in both Canada and France, I bring an international perspective that shapes my goal of enhancing Latin American representation in Canadian art and design. In addition to my graphic design work, I specialize in crafting vibrant, whimsical murals that enhance public spaces, celebrate community identity, and make art accessible to everyone. Inspired by my Colombian roots, I infuse my murals with bold colours, lush botanicals, and lively lettering—elements that honour my heritage while fostering a sense of joy and connection. My ultimate aim is to create work that both clients and audiences can be proud of, and to enrich everyday environments through inclusive, meaningful design.

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• Business