Skip to main content
Nov 08, 2019 Available for 1 weeks

Brand Naming for Designers by Blake Howard

About this video

Description

Ever found yourself stuck in the naming process for a product or brand you are designing? It not uncommon for designers to carry the brunt of the naming process, yet rarely are they trained on what it takes to effectively create one. Blake shares Matchstic naming process, philosophy and war stories, in hopes of equipping you to better lead the charge in your naming pursuits.


Tags