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Nov 08, 2019

Brand Naming for Designers

Blake Howard

About this video


Ever found yourself stuck in the naming process for a product or brand you are designing? It not uncommon for designers to carry the brunt of the naming process, yet rarely are they trained on what it takes to effectively create one. Blake shares Matchstic naming process, philosophy and war stories, in hopes of equipping you to better lead the charge in your naming pursuits.


Blake Howard