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Nov 08, 2019

A Place as a Brand by Dr. Natasha Grand

Natasha Grand on stage presenting

About this video


Towns and cities increasingly have to compete for talent and resources. To win, they need more than good infrastructure and services: iconic places have compelling personalities, and are compelling brands. In this talk, attendees learn about different types of place personalities; how to define and communicate a place identity, how to build a community around it and how to turn a place into a global phenomenon.