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Nov 08, 2019 Available for 12 days

A Place as a Brand by Dr. Natasha Grand

About this video


Towns and cities increasingly have to compete for talent and resources. To win, they need more than good infrastructure and services: iconic places have compelling personalities, and are compelling brands. In this talk, attendees learn about different types of place personalities; how to define and communicate a place identity, how to build a community around it and how to turn a place into a global phenomenon.