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Nov 02, 2011

Better Design With Colour

Aaris Sherin

About this video


Take a trip into a multi-coloured designscape and examine whether inspiration or good old-fashioned hard work is more likely to produce successful colour combinations. See how colour can be used as a shortcut to communicate information and attract and viewer’s attention and learn how it can affect an audience’s perception of content. Aaris shares tips for applying principles of colour theory and known pairings to professional work and shows how to create customized swatchbooks as a go-to resource for any design project.


Aaris Sherin

Aaris Sherin is an educator, writer and designer. An Associate Professor of Graphic Design at St. John’s University, she is author of SustainAble: A handbook of materials and applications for graphic designers and their clients, co-author of Forms Folds and Sizes: 2nd Edition and is currently working on the upcoming book, Design Elements: Color Fundamentals. Aaris is founder of Fit to Thrive, a company that addresses environmental issues through creative thinking and innovative problem-solving across media and disciplines.