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Nov 09, 2010

You Can’t Design Your Way Out of This: Green Patriot Posters and Undesigning for the Environment

Dmitri Siegel

About this video


The publication of Green Patriot Posters is the culmination of a two-year collaboration between climate change activist Edward Morris and designer Dmitri Siegel. The goal was to create images for a new environmental activism. The reality was that a jaded design community, an out-of-touch environmental movement and a bankrupt publishing industry weighed down the project with prejudices and baggage. Dmitri explains why he believes design thinking may have more to contribute to sustainability than design itself.


Dmitri Siegel

Dmitri Siegel is the Executive Director of Marketing for Urban Outfitters. He is also a contributing writer for Design Observer and a founding partner of Ante Projects. Dmitri’s work has been recognized by the AIGA, Promax and BDA, and the International Biennale of Graphic Design. He is on the faculty of the Art Center College of Design in the graduate program in criticism and theory. He earned his MFA in Graphic Design from Yale University. His writing has been featured in Dot Dot Dot, Design Issues, Adbusters, and The Morning News.