About this video
Description
Katina discusses how to approach pricing and managing client relationships.
Takeaways include:
- The importance of properly defining the brief
- How to communicate effectively to ensure a smooth process
- Manage client expectation
- The value of building strong relationships
- Minimizing scope creep and how to handle additional asks
- Determining value and pricing strategies
About Katina Constantinou RGD
With experience working in design communications in Canada and UK, Katina has earned a reputation within the Toronto design community for her highly integrated design campaigns including brand strategy, editorial, advertising, interactive, and retail design. She has worked with some of the city’s respected design agencies and also teaches at OCADU, sharing her philosophies and experiences with emerging design talent.
Katina Constantinou RGD
Katina Constantinou is a Creative Director and founder of Sugar, a creative studio specializing in brand strategy, design and art direction. With more than 25 years of experience as a creative professional, Katina has partnered with clients ranging from startups to global brands, fostering collaborative relationships and delivering meaningful, design solutions. She also teaches Professional Practice at OCAD University, guiding students to approach the next stage of their creative careers with confidence, purpose, and professionalism.
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